Revenue planning made clear

Build your runwaysto the next level.

Model a revenue goal in minutes. See the most direct runways, then choose the runways that fit your business and life.

Choose your experience view

Use the model that fits your work today.

Both views stay available. Your runway choice in each view stays on this device; saved plans keep the view you save.

View One Current viewGetting StartedStart-ups and solo contractorsSix straightforward ways to model a first or growing independent business.View TwoMore ExperiencedExperienced solos and 2–4 person operationsCombine A–B–C with up to seven supporting runways from a ten-runway library.

View One · A focused starting model

Getting Started

Set today’s baseline, choose a destination, and compare six established ways to reach it.

6 fixed core runways
Getting Started questions
Switch views anytime

01Your departure gate

Start with today

Use a typical week to make the model useful and realistic.

Hourly billing rate$100

$25$300

Billable hours per week20 hrs

5 hrs60 hrs

Working weeks per year50 wks

40 wks52 wks

Revenue growth goal25%

0%100%

Start-ups may use zero.

Rate×Hours×50 working weeks=Annual revenue

Project pricing

Set the price you would charge

The model uses your price to calculate the whole number of projects needed.

Price per package service$2,500

$500$25K

At this price: 10 additional packages per year.

Price per premium service$6,250

$500$25K

At this price: 4 additional premium services per year.

Price for a new-market service$2,500

$500$25K

At this price: 10 additional new-market projects per year.

Your work situation now0 of 7 answered

02Your destination

A plan with momentum

View One: Getting Started25% growth target

Current annual revenue$100,000Monthly revenue · $8,333

Target annual revenue$125,000Additional annual revenue · +$25,000

Your new cruising altitude

Today $100,000Goal $125,000

03Choose your runways

6 ways to achieve your goal

Choose one runway or combine them.

Runway library6 included runways

Getting Started includes all six core runways.

Built-in runways Getting Started

Charge a profitable rateKeep your current calendar and price more confidently for the value you create.
Add billable timeKeep your rate steady and create capacity for a manageable amount of additional work.
Blend a higher rate and more hoursRaise your rate and billable time in smaller, more manageable moves.
Offer a package serviceSell a clearly defined result and elapsed time for one fixed price, with no mention of a specific number of hours.
Offer a premium serviceCreate a high-value engagement that solves a larger problem for a small number of clients.
Test new-to-you marketsExpand your experience and learn where client interest is strongest with focused pilot projects.

Specialized runwaysReserved for focused industries, services, and operating situations.Coming later

My custom runwaysReserved for account-specific runway choices created around your business.Coming later

Charge a profitable rate

Keep your current calendar and price more confidently for the value you create.

$125/ hr+$25 per hourAdds $25,000 per year

Charging more allows you to raise prices for some of your services, some of your project packages, some of your clients, and some of your completion dates, depending on past experience, hoped for commitments, and profitability goals.

Add billable time

Keep your rate steady and create capacity for a manageable amount of additional work.

25 hrs / wk+5 hours per weekAdds $25,000 per year

Adding billable time lets you pursue additional revenue while keeping your current rates steady. This may mean filling open capacity, extending availability, or accepting more client work, depending on your schedule, energy, and delivery commitments.

Blend a higher rate and more hours

Raise your rate and billable time in smaller, more manageable moves.

$111.80/ hrwith 22.4 hrs / weekAdds $25,000 per year

Combining a higher rate with more billable time spreads the revenue goal across two smaller changes. This can reduce reliance on one major move while helping you balance pricing, capacity, client demand, and a sustainable workload.

Offer a package service

Sell a clearly defined result and elapsed time for one fixed price, with no mention of a specific number of hours.

$2,500/ package10 additional packages per yearModels $25,000 toward the $25,000 goal

A fixed-price package lets clients buy a clearly defined result and delivery timeline instead of a promise of hours. This can make your offer easier to understand, repeat, and price according to its value, scope, and delivery risk.

Offer a premium service

Create a high-value engagement that solves a larger problem for a small number of clients.

$6,250/ premium service4 additional premium services per yearModels $25,000 toward the $25,000 goal

A premium service creates a higher-value engagement for clients with a larger or more urgent need. This can concentrate more revenue in fewer engagements while creating room for deeper expertise, attention, customization, and support.

Test new-to-you markets

Expand your experience and learn where client interest is strongest with focused pilot projects.

$2,500/ new-market project10 additional new-market projects per yearModels $25,000 toward the $25,000 goal

Testing a new-to-you market lets you learn from a small, priced engagement before making a larger commitment. Compare demand, fit, buying language, delivery effort, and profitability, then invest more in the markets that respond best.

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A practical perspective

The best revenue growth comes from working smarter.

Use these scenarios as a starting point for thoughtful pricing, capacity, and client conversations—not as a prescription.